The story of an aesthete
Fawaz Gruosi dynamically drives de GRISOGONO. He is a creative force, full of energy, known for a ‘lust for life’ that is as exuberant, opulent and celebratory as his creations. Creativity at de GRISOGONO is proliferate and spontaneous, stemming from Gruosi’s singular approach, characterized by impulsiveness, intuition and impatience, overriding all rules and conventions.
Driven by his rich cultural background, de GRISOGONO is infused with a Mediterranean character that fills its creations and activities with emotion, purpose and intensity. Founder and Creative Director, Fawaz Gruosi is described by most as ‘daring’ and ‘able to push boundaries’, a trailblazer, ready to take risks in his quest for difference.
He leaves his mark on every single piece designed for de GRISOGONO. This is what makes up de GRISOGONO’s iconoclastic, audacious and free identity, often enhanced by a touch of humour. Independent from prejudices and preconceptions, de GRISOGONO favours new ways of creating jewellery and timepieces and constantly rewrites the rules of the industry.
It all began in 1952…
Born on 8 August of that same year, Fawaz Gruosi spent his childhood in Florence with his Italian mother, city of culture, good taste and aesthetics, which would permanently influence and inspire him. So much so that very soon he dreamt only of devoting his life to beauty. He therefore set out to acquire the necessary training and worked his way to the very top echelons of the fine jewellery world.
The Start of the de GRISOGONO Adventure
In 1993, Fawaz Gruosi founded de GRISOGONO with two associates based on the rue du Rhône in Geneva, offering customers exclusive works of art and precious jewellery. The first challenge for the new business was to find a name, the right name in Italian. One of his partners mentioned his mother had originally been the Marquise de GRISOGONO. It sounded powerful, mysterious and aristocratic, perfect for the luxury and exclusivity they were planning.
A few years later (1995), Fawaz Gruosi took the reins and acquired the sole control of de GRISOGONO to branch out on his own, to follow his own ideas, his personal vision for a new generation of precious jewellery. He loved and understood the jewellery world, so rich in tradition, yet bound by conventions, so often out of step with a fast-changing world.
He took huge risks, embarking on a capital-intensive business on a shoe-string. What he did have, however, was a single-minded, driven passion for jewels and gemstones, an affinity with design, and a total dedication to perfection and innovation.
He saw the potential of jewellery to be an exciting, relevant part of women’s lives. He saw too the creative possibilities of the gemstones that so captivated him, even, or especially those that had been neglected, or disregarded through rigid rules and classifications. That is how he started the first chapter for de GRISOGONO and almost immediate success that would give him strength and self-confidence. Since then, Fawaz Gruosi’s unique approach has been proven time and time again, resulting in ground-breaking styles, ideas and approaches that have since been emulated and admired. This has resulted in 22 years of ‘disruptive creations’, namely the art of continually coming up with something unexpected, appealing, original and new.
A Man of Passions
“The heart of our design is where the beauty of each creation takes precedence over any pre-defined boundaries.” Fawaz Gruosi
Fawaz Gruosi is a vivacious personality, with a well-known love of the finer things in life, a love of beauty, appreciation of aesthetics, and a restless spirit of adventure. He takes a hands-on approach to every aspect of the business, and admits to a distinctly “anti-commercial” attitude.
He deals personally with the most loyal clients, bringing a humanity and intimacy to the de GRISOGONO experience. A natural host, mercurial, charming, Gruosi lives a fast-paced, non-stop lifestyle, always working; living, as he says from day to day, allowing the future to take care of itself.
A hard worker whose uncompromising, demanding nature is here to serve the highest standards, Fawaz Gruosi willingly admits to being impatient. He trusts his intuitions, always refusing to give way before what others would deem impossible.